Planning Your Digital Marketing Budget for 2024

What do Kellogg’s, Amazon, and Airbnb have in common? When economic times were tough, these three companies increased their marketing spend. 

• Kellogg’s – The Great Depression (1929-1939)
• Amazon – The Great Recession (2007-2009)
• Airbnb – The Pandemic (2020-2023)

They knew when times get tough, the tough get going. Most of our clients say consumer spending is down. And one of our more colorful Texas friends says his business is “out where the buses don’t run.” Here are some of the steps you can take to plan your marketing budget for the next year and years after that.

Review 2023

When you’re setting goals for the future, review the past, and it’s time to inventory 2023. By “inventory,” we mean review the year in terms of financial and brand-building outcomes. 

Analytics are what you need to help you “see” your year in review. How did your digital marketing perform in terms of: read more...