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ADIM Media: How often should I email my customers? (Without being annoying)

How often can I email my customer list without everyone unsubscribing? It's the number one question we hear from business owners—You want to stay top-of-mind and drive sales, but you're afraid of being "annoying." First of all, it depends entirely on your business model.For Service Businesses (Plumbers, HVAC, B2B): Send 1-2 emails per month. Your goal is to provide helpful tips and stay top-of-mind so they trust you when an emergency arises.For Retail & E-commerce (Boutiques, Restaurants): Send 1-2 emails